Sometimes it takes just one more effort for everything to change. Many people have experienced struggles, only to have one moment, meeting, phone call, or social media post transform their lives. With this in mind, the more attempts you make, the greater your chances for success. It might be the thousandth try that succeeds, but it took the 999 failures or misses to get there.
These episodes along with other content are now on YouTube if you want to check out video versions.
https://www.youtube.com/@busmsk
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Okay, here we go.
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So.
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I started doing this like vlog thing, so
if you're interested in that, it's on
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YouTube.
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So the handle is at bus MSK.
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I've had some people say they can't find
it.
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But if you go to youtube .com slash bus
MSK, or sorry, slash at bus MSK, it's on
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there.
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You can also search bus 166.
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And if you follow me on other social shit,
you follow me on other socials.
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It's linked there.
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So anyway, let's Skip all that shit What I
wanted to talk about was something I
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talked about briefly on that vlog was like
this concept that you're like one
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something away from everything changing
and
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The example I gave on the vlog, the
YouTube video, was that guy Dogface.
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So the guy that was riding the skateboard
and singing the Stevie Nicks song,
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Drinking Ocean Spray.
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So most people have seen that video.
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It's got millions of views, went super
viral.
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And so the interesting thing about that
is...
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Gary's book he was talking about it Gary
Vee wrote a new book called day trading
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attention and I have some other examples.
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So if you saw the vlog, it's not gonna be
the same shit.
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Hopefully, hopefully it'll be a little bit
more thorough.
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But so the the guy the story as I
understood it was he shot the video on his
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way to work.
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And then when he got there, he was sort of
second guessing whether or not he was
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going to post it and then just decided to
post it went about his day.
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and then checked in and found that it had
millions of views and you know, it just
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kept going, kept getting more and more
views.
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So.
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What ended up happening is it changed his
whole life like he started getting all
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these Like brand deals and all this kind
of shit and You know, so he was just one
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post away from his whole life changing and
he almost didn't even post it So it was
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kind of crazy to think like, you know I
wasn't gonna post this shit and then all
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of a sudden like all this stuff changes
for me this one thing that you wouldn't
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really even expect
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And I remember Gary V, he talks about this
one post that he made about him just
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talking about how much he likes
blueberries.
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And it was like, I can't remember what the
post was.
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He was talking about how he's like the
best at eating blueberries or some, some
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weird shit that like, doesn't make any
sense to his brand or anything like that.
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But then it obviously that didn't change
Gary's whole life, but like it was, I
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think his top performing post of all time.
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And so back to the dog face dude, what's
crazy is like, not only did it change his
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life, but it also like greatly increased
the sales of ocean spray.
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Like the, it was flying off the shelves.
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Like people were having trouble keeping it
stocked.
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So it increased sales, like a huge amount
for this massive company.
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And they, I think they offered him stuff.
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I think they got him a new car.
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I don't know all this crazy shit.
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I don't remember all the.
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the ins and outs of what happened with
him.
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So that one weird post changed his life at
crazy increased sales of the ocean spray
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product, which is just nutty to think
about.
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And then the other thing is like that
song.
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I can't remember the name of the song.
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It was a.
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I'm just drawing a blank.
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But anyway, it was like written in the
seventies or it came out on like the
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seventies and then it shot back up to
number one for like a long time.
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So like just this one thing, this one like
silly fucking posts that like he wasn't
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even going to put it just like affected
all these people.
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And so that's kind of the idea is like.
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you may be one of those things away.
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And it doesn't have to be like a post on
social media.
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Like it could be all these different
things.
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Could be a phone call.
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It could be, you know, a meeting.
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It could be just, I don't know, all these
different, all this different shit.
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Like Ed Mylett wrote a book about this
called The Power of One More.
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And it's like, well, not necessarily about
this.
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It's kind of related, but he also talks
about doing one more.
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I'm not gonna get too far into his book,
but.
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So it's crazy to think about that.
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And so when I think about it, I think if
you're one shot away from getting
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everything that you want, and it doesn't
mean like, I don't think you're taking it
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like I'm just saying all you have to do is
one thing and your whole life's gonna
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change.
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It's like, if you're not taking those, I
keep messing up my thing.
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If you're not taking all those shots,
then.
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If you're not taking the shots, then you
know, you may miss out on that one thing.
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That one thing may have been something
that you decided not to do.
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So.
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overall the idea is like take the shots,
you know, and give yourself the best
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chance of getting those things.
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And I found some on some other examples
here.
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So I'm going to pull up this list.
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So one example is J .K.
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Rowling.
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So I have just a little blurb here and
I'll read it.
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J .K.
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Rowling wrote the Harry Potter series and
it says,
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She was a struggling single mother when
she decided to submit her manuscript for
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Harry Potter and the philosopher, Harry
Potter and the philosopher, what the fuck?
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Harry Potter and the philosopher's stone.
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Why was I having trouble with that?
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That submission led to one of the most
successful book series of all time.
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So think about that like.
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obvious, you know, it's harder to take
those shots when you're struggling, you
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know, if you if you think about it, I
mean, at least it is for me.
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I mean, I know, like,
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when times are hard, it's a lot easier to
put shit off.
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So like, it's crazy to think that she may
not have ever even done that.
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And they may have wrote it and never
submitted it.
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And how many of those things do you think
there are out there?
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There's probably millions of these
manuscripts or playwrights or stories or
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all these kinds of things that never got
submitted or never got put out into the
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world.
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Probably some of the greatest art that's
ever existed.
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Nobody ever saw, you know, because the
person didn't ever want to show it, you
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know.
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So it's interesting to think like.
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You know, you're just one shot away and a
lot of those shots.
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I don't know.
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It's it's it's weird to think because
there's probably a lot of people that that
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had that thing and they just they just
didn't take action on it.
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Another one here, Mark Zuckerberg.
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He was a college student when he decided
to launch Facebook from his dope, his dorm
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room.
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This decision turned him into one of the
youngest billionaires in history.
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And I can't remember exactly the whole
story, but that whole thing was pretty
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crazy also, cause it was mainly just like
something to like match people or some
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shit like that.
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It was almost like a, what was it called?
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It was like,
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Remember that website?
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Did you ever see this website?
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It was like, Am I hot or not or something?
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I don't know if that was it.
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I don't know.
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Anyway.
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But it wasn't meant to be this global
crazy thing.
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You know, it was it was meant to be this
little thing of, you know, connecting
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people in college and you had to be I
think it was where was he at at Harvard?
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I didn't get that much information here.
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So my understanding was Facebook was only
available at that one school.
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I think it was Harvard, if I remember
right.
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And nobody else could join it.
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And then they started spreading out to
more schools and it was still only
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available in schools.
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I might not have all the details exactly
right, but hopefully you get the gist.
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And then it started spreading out.
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And this was also covered in a book
called, I think it was in the Tipping
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Point.
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And they talk about this idea of a
flywheel.
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So I don't know, this is somewhat
unrelated to that.
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the topic but I guess it's I guess we
could tie it into that because you take
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your shot but then you also have to
maintain that momentum so if you take this
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Mark Zuckerberg for example you know he
took the shot and he made the the thing or
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there's some controversy someone else made
it or I don't know
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But he made Facebook, it was called The
Facebook back then, I think.
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And...
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So it was only available to schools that
started spreading.
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It was only available to one school that
started spreading.
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Then it was available to all these other
schools.
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I think that it ended up being just
colleges and then high schools and then
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eventually made it to the public.
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And then obviously, you know, it was all
downhill from there and now they're this
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huge thing.
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And in the book, The Tipping Point, they
talk about the sort of flywheel effect.
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So the idea of the flywheel is like
it's...
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it's hard to get it moving.
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And so you might be working and working
and working and the fly wheels just, you
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know, barely moving.
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But then it's so heavy, it picks up more
and more and more momentum.
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And then eventually it's just, you know,
it's just going on its own momentum and
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you just have to kind of maintain it sort
of, I don't know if I'm explaining that
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very well, but had he not taken that shot,
he wouldn't have had the opportunity to,
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you know, to have that thing to build the
momentum from.
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Jeff Bezos is another one that came up.
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He was working on Wall Street when he
decided to quit his job and start an
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online bookstore.
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The risk that led to the creation of
Amazon, one of the largest companies in
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the world.
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And so you might think, shit, well, he's
already working on wall street.
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He's probably making a lot of money, but
like, think about, think about that for a
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second.
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I mean, I remember using Amazon when I was
in college and it literally was just a
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bookstore.
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You bought books online and now look at
it.
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It's like they're, they have their own
trucks and shit.
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Like they're there.
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you know, when you buy shit on Amazon,
sometimes it comes from, the post office
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or usps, but like,
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They have their own like fleet of trucks
and eventually I would imagine they're not
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even going to use these other services
like and the Amazon online services is
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another huge thing that powers all kinds
of shit that like we don't even know
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about.
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So it's like pretty crazy to think about.
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You know, he started this bookstore and
then it turned into this thing.
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Like imagine if he was like, nah, you know
what?
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I don't want to do this whole online shit.
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You know, he was one of the early.
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Adopters of selling things online.
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You know.
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Think about how crazy it is, like how
spoiled we are from Amazon because of like
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how big they've gotten to where you can
buy anything you want, get it shipped to
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your house for free, sometimes the same
day.
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Like he may not have even taken that shot.
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Another one that came up, and I've heard
this story before, Sylvester Stallone, he
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said, well, he said, this little blurb
says, he was a struggling actor when he
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wrote the script for Rocky.
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and insisted on playing the lead role.
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The decision led to a successful acting
career and an iconic film franchise.
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So I don't, again, I don't remember all
the details exactly.
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Or maybe I have some notes here.
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Yeah, I don't know.
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I just some some general information, but
my understanding is he was a struggling
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actor and he was working odd jobs and
there was some story.
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I don't know.
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I have to look it up.
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But like that he even sold his dog like to
to bring in enough money to to get this
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thing done.
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And he ended up buying the dog back like
once he made his money.
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I mean, as a dog lover, like that kind of
bothers me a little bit.
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But.
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But, you know, think about it.
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He could have easily.
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He could have easily not taken that shot,
not, you know, not.
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You know, if you're struggling, like it
just must be hard to force yourself to
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take a shot like that.
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There's a bunch of other ones that I
really care about, but like, this one's
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kind of interesting.
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Colonel Sanders.
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It said he's, he was a retiree when he
decided to franchise his fried chicken
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recipe, leading to the creation of KFC,
one of the largest fast food chains
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globally.
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And I didn't,
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I didn't dig too far into this, but I
think he was like 60 something years old.
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I mean, imagine that like, that means like
I'm still like, I feel like when I think
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about like my career, I'm like, man, I'm
50.
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Like, I don't know how much more time I
got, but it's like, you really do have a
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lot of time if you think about it.
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I mean, obviously I don't know how much
time I have, but like, if I was gonna live
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a normal lifespan, I got time, you know?
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And so he, he found success at 65.
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It's crazy.
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I have other ones here, but I don't know.
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I think you get the idea.
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I don't really want to get too far into
all these little examples.
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It's not super important, but it's pretty
inspiring for me to think about it.
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And it makes me want to just take more
shots.
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And so that's where I'm kind of working
with my business and...
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One of my strategies is to be more
aggressive about putting out content.
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Be more consistent at putting out these
podcasts.
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And I started this vlog to put more more
stuff out there.
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And I'm trying to keep it like quality
stuff and not just posting for the sake of
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posting.
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But it's like you just never know what
what piece of content or what what shot
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you take is going to be the one that's
going to change your life for the better.
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So hopefully.
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Hopefully that encourages you to take the
shots and.
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You know, even if it's hard and times are
tough, like just keep at it and you never
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know.
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Like it could just, everything could just
turn around by one decision.
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It's crazy to think about.
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Anyway, I'll catch you next time.
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If yeah, check out the YouTube channel if
that's of interest.
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Appreciate you.